As an Amazon seller, your Amazon listing is your shop display and plays a major role in your success on the platform. Like the window display in physical stores, you have to be intentional in presenting your products.

Buyers click on products that attract and excite them. They need to get a full description of your product on the product page, the benefits of using the product, customer reviews, and clear images. So you need to be strategic to get buyers easily and quickly.

To ensure you create a good Amazon listing, you need 6 elements to attract customers and drive purchases.

Product Title
Product Informative Description
Product Clear pictures
Product Features
Product Ratings
Product Reviews

To ensure products succeed, make sure you follow the guidelines and optimize them accordingly to help convert. This method helps you add value to your products, attract more customers, and outrank your competitors.

Product Title

A product title is always the first thing a potential buyer sees before anything else. This means you need to create attention-grabbing titles that excite your customer. You need to include SEO keywords for your products to rank high on search results. Make your title attractive considering Amazon generates canonical URLs for your products to help you rank better. Amazon allows up to 200 characters, but it’s best to use between 100 to 150 characters to provide a better buyers experience.

Product Photos

A potential buyer needs to see the product you’re selling. The images must be high quality to give them an idea and convert them into buyers. Attach five to eight images with different angles.

You can also use case scenarios to portray lifestyle images that the product can be used. Highlight all the key features that make the product stand out. Make sure your product is unique from your competitors.

Here are a few pointers to help you upload quality images in your Amazon listing:

Take your pictures in bright white light
Focus your product at the center
The featured image should be of the item, accessories, box, and other items can co in other pictures
Make sure the background is plain white
Take large images to allow the zoom option to function well
Add a tagline to increase the product’s value
Use Infographics about the items benefits to drive more sales
Only upload JPEG (.jpg) file format
Make sure the resolution stays 72 pixels per inch with a minimum size of 1000 pixels
Avoid watermarks, logos, and texts on the image
Add multiple clear images showing different angles

Product Description

Your product description is like a salesperson for your brand. It should be able to gain your customers’ trust by explaining the product’s features, uses, and benefits the buyer will get. You should be able to blend creativity and keyword optimization to drive up your conversions and rankings.

Make sure you’re honest and comprehensive. Note that your buyers can detect lies and once the trust is broken they’ll move to other products. Amazon also has a guarantee claim in place and you risk your seller account getting an Order Defect Rate (ODR). If your products are returned often your seller reputation can be harmed and finally get kicked out.

Also, you might be tempted to list features and be done with them. However, you need to tap into the buyer’s motivations by highlighting features and benefits the customer will gain from it.

Customers only care about the benefits of items and you need to convince them that your product is the best. You can also make a short video showing how the product works. Make the buyer imagine how your item can improve their lives.

To achieve that, keep these guidelines in mind in your Amazon listing:

Make your description short, clear, and accurate
Describe how your item would improve the buyers’ life
Cover the features and benefits and include examples to make it interesting
Include precise headings and explain your point
Discuss the quality, value, and warranty if you’re offering any
Only include information that is related to your product
Avoid using quotes or testimonials in this section
Make sure your description matches the images
Avoid including HTML tags here

Product Features

For the features part, make it scannable. Use bullet points with short and precise sentences. You can use around five bullet points per product to deliver your points before the customer gets bored and moves on. List out the best attributes and unique elements that make your product stands out compared to your competition.

Most Amazon buyers don’t read the entire listing and the precise features section should give them all the information they need. Here are a few tips for highlighting your features in your Amazon listing:

State the important features in the first two points to draw your readers attention
Use only 5 bullet points, you can make it six if you have to but no more
Include clear call-to-action words in these points
Capitalize every first letter of every bullet point
Include strong points that distinguish your products from competitors
Include your keywords for better optimization
Avoid using HTML tags and special key characters
Use power words like “ great quality” amazing results” and “hot-selling”

Product Reviews

The majority of online shoppers rely on customer reviews and it’s necessary to gather honest opinions about value, pricing, shipping, and customer service. If you’re a new seller gather as many good reviews as you can to earn new customers’ trust.

Also, if you have a few negative ones, try, and resolve them quickly. Demonstrate that your buyer’s satisfaction is a priority and if anything goes wrong, you’re ready to assist. Those skeptical buyers will have nothing to worry about and click on the “Buy-Box”.

6. Star Ratings

A product’s review affects the ratings directly and the more the reviews, the higher the ratings you get. So if you can avoid negative reviews at all costs, the better your product’s rank. To improve on your ratings you need to:

Look for the flaws and defect that customers are complaining about.
Come up with a lasting solution to change the patterns.
Gather as many reviews as you can to balance them to improve the overall ratings.

FAQs

What are Amazon listings?

Amazon listing is a product page for all your products you sell on Amazon. That way your potential buyers can find the items and make a purchase. The quality of your product listings will determine your sales. For them to stand out more, including a good title, clear images, good product descriptions, and prices.

What are the fees to sell on Amazon?

Amazon offers two selling plans. A professional selling plan that costs $39.99 per month plus a referral fee that varies by category. Individual selling plan costs $0.99 per unit sold plus a per-item referral fee that varies by category.

How do I get my listing first on Amazon?

Most buyers only look at products on the first page. All the products that make it there make over 80% of sales. So, you need to have your product listings there to beat the competition. In summary, here are a few steps to fasten the process:

Optimize your Amazon listing with quality keywords
Place competitive prices to attract more buyers
Ensure you have Inventory to meet demands
Gather up good reviews
Use the FBA fulfillment option with a Prime Badge for extra benefits
Sell high-quality products

How long does it take a listing to appear on Amazon?

According to Amazon, new product listings can take up to 24hrs for your product page to be visible. Normally, it takes a few hours but during busy times like the holiday season, it takes 24 hours. You can keep refreshing the page but if it doesn’t appear after a day, click on the “Contact Seller Support” to report it

What determines what products show up when you search for something on Amazon?

Some factors such as sales history, price, selection, and availability help determine the placement of your products on a customer’s search result page. Note that when searching in the general home Amazon page, the results are different when searching a specific category. The best thing is to optimize with quality keywords to ensure your products appear all the way.

In conclusion

Amazon listing is similar to opening a physical store waiting to get your customers. You work on display, pricing, ambiance, and everything that would entice people to walk in and buy.

Use this space to put your product out there and drive people to buy. Make the buyer invested and imagine how your product can improve their lives. It is an opportunity to introduce your brand into the market and outshine your competition.

Make sure you study your product, test it, and then market. Use the marketing tools to push your items and display them where your potential buyer likes to hang out. Don’t forget to optimize each product to make it visible and attract more customers.

To learn more about the Amazon marketplace and Amazon listing, we have a comprehensive guide to help you understand it better here. If you have any questions or thoughts, feel free to leave a comment below and we’ll answer you.

If you have any questions or comments you would like to share, leave a comment below and we’ll answer you soon.

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