Amazon – The Biggest Opportunity in the History of eCommerce…but its hard to do…
Distributing on Amazon is:
- Harder than it looks
- Has unique hurdles and characteristics
- Full of opportunity for Irish brands
- Amazon Prime is coming to Dublin – with same-day delivery
You may be interested in a presentation I did at the eCommerce stream from the DMX Dublin conference, which helps you in the following ways:
- I give you some eCommerce frameworks to help you understand Amazon
- I explain why Amazon is such a big opportunity for Irish retailers
- I talk about how Amazon fits with your .com eCommerce channels
- I explain what a marketplace is; why its different to eCommerce sites
- I discuss the benefits to you as the brand, and to the customer
- I explain why Amazon can work for your brand
- I show why Amazon is hard to do for Irish brands
- I offer some solutions to the challenges Amazon presents to you
Helping You make the most of the Amazon opportunity using the supporting 22 page guide – free download here
How we help you realise the Amazon Opportunity
Figuring out the entire Amazon platform is a huge challenge. That’s why brands choose us for our unique expertise and experience with Amazon. Together, we help brands figure out the right strategy, execute effectively, and leverage data to drive excellent results.
Tell you what you need to know before Selling on Amazon: The Amazon marketplace and how it works. I explain how the Amazon flywheel creates more choice for the customer, and how this benefits sellers.
Explain how Amazon works with your existing website – how Irish brands are using Amazon as an additional online channel, and why this is going to be even more important in 2020.
Explain how to sell on Amazon. I explain the concepts you need to understand to effectively sell on Amazon. You need to understand Products, product offers and the importance of the buy box to make sales on Amazon. I explain how seller performance impacts your chance to make sales on the platform.
Amazon Listing Optimisation. Listing Optimisation improves Product Discoverability (a set of best practices to make sure your products are found) or Product Desirability (once a customer has found your product, Product Desirability updates maximise the Amazon conversion rate). I have created detailed Listing Optimisation, Product Discoverability and Product Desirability templates and processes, for you to implement.
Amazon Seller Best Practises: Based on my research for the eConsultancy’s 2020 eCommerce Best Practise guide, I share the best practises that top-performing Irish Amazon sellers use. I apply these best practises to your scenario and market. Best practices include Fulfilment By Amazon(FBA), listing optimisation, pricing strategies and Amazon integration to maximise your returns from selling on Amazon.
