As a seller on the Amazon marketplace, you have access to international customers. You don’t have to limit yourself to selling only in your local market. This can help scale up your business massively. You might feel intimidated to pursue international businesses but with some help to guide you, you can start exploring new markets soon.

Amazon global selling

What is Amazon Global selling?

Amazon Global selling enables sellers to list and sell products in any of the retail massive marketplaces in Asia-Pacific, Europe, the Middle East, and North America. While Amazon has millions of customers in more than 180 countries, it has 14 marketplaces where global sellers can list their products.

 For instance, when a buyer in Germany purchases an item on Amazon, they do so through

Amazon Global selling makes your customers’ life easier in several ways. For instance, it converts prices into local currency, includes taxes, import duties, and other fees. Buyers can choose a variety of shipping options, track, and receive notifications concerning the orders.

If you would like to get familiar with the Amazon Global Stores, here are the relevant links respectively:
Europe – Germany – United Kingdom – France – Spain – Italy


Amazon. in – India – Japan – China – Australia

America – Mexico – Canada – United States – Brazil

Middle East — United Arab Emirates

What is the process of starting Amazon Global Selling?

Amazon Global selling

Here is a guide to help you expand your products to reach international markets:

1. Decide What You’ll Sell and Where

Deciding the products to sell in a crowded marketplace can be hard. We have gathered a few questions to help the journey easier.

Do you have one or more products in your inventory? 

You might already be selling a few different products but it’s recommended to focus on one first. Since you’re trying out new territories, start with your best-selling product or two to evaluate that marketplace first.

Do your products qualify for international shipping?

Amazon has different policies and regulations for each country. You need to get familiar especially the shipping regulations for certain items in different markets.  For instance, devices with lithium batteries are restricted in Germany, and children’s toys shaped as guns are also restricted in China. You can check out more lists of restrictions in the United States Postal Service resource.

What is the market and culture like in this country? 

Outside America, cultures and markets differ greatly and you need to get familiar before you try to introduce unpopular products.

What are the major shopping holidays in this country? 

If you’re looking to make huge sales, you need to consider holidays and target buyers in their festive mood. You can reap huge profits make an impressive rapport that goes a long way in future sales.

Do your products comply with legal regulations in this country?

 Every country has laws in place to protect its citizens. Governments establish product standards and your products need to qualify to sell there. It’s best to do your research first to ensure your items are legal in the said country to avoid fines and penalties. For more details, you can a full guide here, to help you understand better the Amazon marketplace.

2. Register to Sell and List Your Products

If you already have an Amazon account, note that you’ll need to create another for the countries you want to sell. For instance, if you’re a seller in Ireland and want to sell in the united states or Germany, you’ll need a new seller account for each country.

Amazon Global selling marketplace requires specific things for your account to get approved. For instance,

Some details may be different but it’s nothing you can’t handle. After completing the setup stage, begin listing your products in the new marketplace and optimize accordingly.

3. Select Your Fulfillment Method

When it comes to packaging and shipping orders to international shoppers, you can choose between Fulfillments by Amazon (FBA) or fulfillments on your own.

You can choose if you want to handle all the logistics and shipping by yourself or you would like Amazon to help you with all the stressful repackaging and orders. Make sure you explore each option carefully and determine which method works best for you.

For instance, you may want to consider Fulfillment by yourself if you’re dealing with hazardous or fragile items. That way you can package and ship with the extra caution the product deserves.

4. Manage Your International Business

Now that your business is up and running, you need to manage and market your product to get customers flocking to your website. Make sure your customer service is top-notch otherwise, you risk negative reviews that will hurt your sales.

If you’re not using the FBA method, you’ll need to provide prompt delivery, local language customer service support, and quality products. It might cost you extra to hire a local logistics provider or translator to assist but it would be worth it.

You can also provide 24-hour customer support in the local language that will handle returns and complaints.

Amazon Global selling

What are the benefits of Amazon Global Selling

What are the disadvantages of Amazon Global Selling?


What is Amazon Global’s selling fee?

In general, being a seller on Amazon is relatively expensive. Of course, the benefits you receive from selling on the marketplace are worth it. For the normal Amazon professional seller account, it costs $39.99 per month for the professional plan and $0.99 for the individual plan per unit sold. There are other selling fees but they differ depending on your fulfillment options and the new marketplace you’re looking to sell your products.

What are the main steps for Amazon Global selling?

Signing up as an Amazon seller takes a few steps, including:

Is global shipping free with Amazon Prime?

Yes. Amazon Prime can be free for sellers using the Amazon Global Marketplace. You can benefit from international shipping as long as your orders meet the legal requirements for the destination. If it’s something you’d like to pursue, make sure to check out Free Amazon Global standard shipping options.

What is the cheapest way to ship internationally?

Amazon offers a cheap way to ship internationally without having to go through the painful process. However, if you prefer other ways, you can use the US Postal Service (USPS) but it only works if the US is your international destination. If you’re shipping to other countries, you can check out a free shipping rate calculator to select the cheapest international shipping company that offers the best rates.

If you have more questions or thoughts you’d like to share. Feel free to leave a comment below and we’ll be more than happy to help answer your queries.

Related posts

Amazon marketplace: How Brands can make money and win

Organic Search And Paid Search On Amazon Is Bound To Make A Positive Impact In Your Business

Amazon Listing Is Crucial To Your Business. How To Make The Best Of It!

Everything You Wanted to Know About Amazon Prime and Were Afraid To Ask

Amazon marketplace: How Can The Irish Brands Take Advantage Of The Platform?

Leave a Reply

Your email address will not be published. Required fields are marked *