Organic search and Paid search on Amazon

Organic search and paid search can influence your business positively especially since you have a lot of competition against you.

Similar to other retail shops, Amazon is a competitive marketplace with many sellers offering similar products. A potential customer begins their journey with a keyword search on a search engine. Although, 70% of product searches among US consumers begin on the Amazon marketplace platform compared to Google alone.

When a shopper comes to Amazon looking for a product, they search using a phrase that describes the item on Amazon’s search bar.  Every buyer is different and calls an item with how they best identify with them. For instance, one customer might search “Butter”, while another customer might search “Lurpak” (brand search), and still, another might search for “grass-fed butter” (category search).

Each of these potential customers are inherently searching for a similar product, however, the search results page may display different product results. 

What is organic search traffic on Amazon?

Organic search directs visitors who arrive at your site through a search engine without paying for it. This means, when potential buyers click on organic listings that appear in search engine results pages (SERPs), they are routed to your website through their natural initiatives. But why would a user select one result and not the next?

Organic search empowers users to find information online without click baits to manipulate them to click on paid ads. Brands buy the Ad space at a fixed rate allowing them to get searchers’ attention when they are on a SERP.

Which is the best content for organic search traffic?

Search engine optimization generates organic traffic. It allows a user to type in search-friendly content that appears in SERPs directing users to your page after they click on it. If you’re familiar with search engine optimization (SEO), you’ll know how to optimize your page for users to find your page easily.

Note that this route is productive but doesn’t guarantee equal results each day. For instance, today you might have 600 site visitors and tomorrow 370 site visitors. The traffic shifts due to competition and you have to work out strategic ways to ring in more site visitors.

You can start by offering valuable content on your website and get users to trust you. That way you get to outrank competition and users will come back or share your website with others.

Valuable content include:

Since this is a free way to get traffic, you can expect a lot of competition. Your main focus should product value to keep the user on your website long enough to make a purchase. Optimize around the information you provide and make them trust you.

As you can see, organic traffic is often top of the funnel, and searcher intent is informational. The key is to draw traffic to pages that will live on your site for a long time (or forever), optimized around a single seed keyword, and provide information in a UX-adapted environment.

What is paid search traffic?

Paid traffic is an advertisement is placed on SERP to direct users to their website. A brand or company pays an Ad platform to create an Ad that appears first in search engines. These Ads are placed right at the top of SERPs to get them more traffic.

Similar to organic search, the goal is to get more users to click on the search term. For a paid search advertisement to work, a company signs up for an open-auction bidding platform such as Google Ads. Google sets a fixed rate for a keyword and allows companies to bid on it.

After that, Google:

Google determines whether an ad is placed at the top or bottom. In general, you need a higher quality score or PPC rate by creating valuable and relevant Ads to drive more traffic.

Which are the best types of content for paid traffic?

 Since the paid advertisement is expensive and requires consistent bidding adjustments, you need commercial-specific keywords. This means you should optimize for popular and specific phrases that customers are likely to search.

 In general, if you’re going to pay for adverts, you need that traffic to convert into customers. This means you have to shorten the buyers’ journey and make them buy your products or services as soon as possible.

For instance, you can use content such as:

Organic search and Paid search on Amazon

What are the similarities between paid and organic search?

Both Organic and paid search results to traffic to your website. Before we look at the differences, here are a few things paid and organic search share in common:

What are the main differences between paid and organic search?

The two don’t share a lot of similarities but have several major differences such as:


What is the difference between organic search vs. paid search?

Organic search is free while the paid search you pay to get traffic to your site. Organic search focuses more on free ranking on SERPs. Brands have to use SEO to optimize the site’s visibility in the search results. For Paid search, the brand pays for executive placement in search results.

Does paid search help organic search?

In a way yes, paid search does help organic search but it’s not that simple. The paid search uses an algorithm that allows your advertisement to be visible. However, you have to put in work in order for your organic search to rank better. So, throwing your money at Google Ads won’t automatically improve your organic search in the sense you’re looking for. You have to work on both for maximum traffic to your site.

 Is organic or paid traffic better?

Both are good in their own ways. By increasing both, you can increase traffic and get the most efficient results. You don’t have to choose one over the other. If costs are your limitations, you can start with an organic search first then include paid search later.

How do I find organic sales on Amazon?

When you search on Amazon Seller central for how to track your products’ organic sales, you’ll be disappointed. The report only includes advertisements and non-advertisement sales separately. You can use the DF5 commerce to help market and track your products progress on Amazon.

If you have any burning questions or comments you’d like to share, we would love to hear them and answer to the best of our knowledge. If you need a step-by-step guide to selling on the Amazon Marketplace, you can find it here.

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